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Nano Bug

MICRO URBAN MOBILITY PROJECT

Area of opportunity:

The experience of driving is not co-evolving with the experiences that gen-alpha enjoy

Goal:

Create an automobile that gen-a can associate a strong emotional connection with from an early age, We will build the desirability, anticipation, and excitement around our brand.

Brief:
14 specially hand-picked Industrial Design students from SCAD were formed headed by our Prof. Rafael Corazza, I was fortunate to be selected. The outcome of this project is to forge automotive design students in 10 weeks. We were briefed on creating an automobile that gen-a can associate a strong emotional connection with from an early age.

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CONCEPT DESIGNER AND PRESENTER

my role

I started my journey in automotive design in this project learning the ropes. Given the design brief, I, along with 14 others became the stepping stones of what become the Aether 912 project.. I was fond of the idea of a companion-like smart car. Thus I took on the role of concept designer for a new urban smart car catered for Gen Alpha.

It was not long until I found myself presenting our finding and projects to our stakeholders, telling our story and sharing our progress.

Concept nano bug

LADYBUG-INSPIRED SMART CAR

My first concept heavily inspired by a ladybug. Compact, beautiful and versatile. This concept contrasts some of newer concept cars that play on fierce, hard edged forms. I wanted to bring back the idea of making a car that looks and feels alive, like a creature. Having the car become a companion that evolves and grows with the young driver, like a pet—making drives from work or classes back home for young drivers more memorable, convenient and safe.

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